Jakki Mohr

Jakki Mohr


Office: GBB 324

Personal Website

Current Position

Regents Professor of Marketing 


Principles of Marketing (required course for all School of Business juniors)

Introduction to Marketing (elective course featuring 10 different professional pathways in marketing, for any person curious about what a career in marketing entails as well as how to develop marketing strategies)

Marketing of High-Technology Products and Innovations (a senior-level elective for both marketing and MIS students focusing on developing marketing strategies to successfully commercialize emerging technologies)

Personal Summary

Dr. Jakki Mohr is the Regents Professor of Marketing and the Gallagher Distinguished Faculty Fellow at the University of Montana. She received her Ph.D. in Marketing from the University of Wisconsin-Madison. Prior to joining the University of Montana in 1997, Mohr was an assistant professor at the University of Colorado, Boulder. Before beginning her academic career, she worked in Silicon Valley for both Hewlett-Packard's Personal Computer Group and TeleVideo Systems.

Jakki studies challenges companies face in developing and commercializing break-through innovations, including a broad range of technologies ranging from scientific innovations to innovations in restoration and ecology. In research sponsored by the Marketing Science Institute, she studies how companies use biomimicry (innovations inspired by nature, based on underlying biological mechanisms) to solve technical and engineering challenges, the basis of her TEDx talks in 2011 and 2012. She also serves on the National Academies of Sciences Committee to overcome barriers to electric vehicle deployment in the United States (2012-2014). Her early research focused on organizational communication between partners in strategic alliances/ partnerships and between distribution channel members.

Mohr's research has received national awards and appears in the Journal of Marketing, the Strategic Management Journal, the Journal of the Academy of Marketing Science, the Journal of Product and Innovation Management, the Journal of Public Policy and Marketing, and the Journal of Retailing, among others.

An innovator in the field of marketing high-technology products and services, Mohr has achieved international acclaim for Marketing of High-Technology Products and Innovations (2010, 3rd edition, with Sanjit Sengupta and Stanley Slater), used by colleges and universities worldwide (translated into three languages) as well as by managers for executive training sessions. In addition, her book has resulted in invitations to guest-teach at the Drucker School of Management (Claremont Graduate University), ORT University (as a Fulbright Specialist) in Montevideo, Uruguay, as well as universities in Switzerland, Finland, Sweden, India, France, and Italy and to conduct executive education at companies both large (such as Fujitsu) and small.

The winner of numerous teaching awards, including the 2008 Outstanding Marketing Teacher Award (presented by the Academy of Marketing Science) and the 2005 Carnegie Foundation for the Advancement of Teaching "Montana Professor of the Year," she also received University of Montana’s Most Inspirational Teacher of the Year in 2002, voted by graduating seniors.

In her spare time, she enjoys many outdoor activities with her active family: Michael, son Willy and daughter Claire.


Served on the National Academies of Science Committee, "Overcoming Social and Infrastructure Barriers to Electric Vehicle Deployment in the United States"


Teaching Experience

University of Colorado-Boulder

Adjunct Faculty at Claremont Graduate University/Drucker School of Management

Professional Experience

Consulting for a variety of technology-oriented businesses, including Fujitsu; Level 3 Communications; Foveon

Training for industry associations such as the British Columbia Technology Industry Association; Montana Photonics Industry Alliance; Communitech (Waterloo, Canada)

Keynote lecturer for large marketing/sales/technology groups  

International Experience

Executive Education in several countries, including India (Indian School of Business); Uruguay (ORT University); Chile (Santiago, University of Alberto Hertado) Finland;

Fulbright Specialist at ORT University, Uruguay (2010)

Undergraduate and Graduate teaching in Switzerland (University of Berne); Sweden (University of Stockholm); France (Grenoble School of Management)

Global transportation and energy workshop, Saudi Arabia, (


Fellow, Institute on Ecosystems

American Marketing Association



Running, skiing, backpacking, gardening, cooking, reading