Faculty Profile


Justin Angle

Justin Angle

Associate Professor

Email: justin.angle@umontana.edu
Office: GBB 313
Office Hours:

M/W: 2:00 - 3:30 and by appointment


Curriculum Vitae

Current Position

Interim Chair, Department of Management & Marketing

Associate Professor of Marketing

Poe Family Distinguished Faculty Fellow

Courses

BGEN 105s - Introduction to Busines dba The Business Safari

MBA 645 - Consumer Marketing & Brand Management

MBA 645 - Influential Presentations

Personal Summary

Justin Angle is Associate Professor of Marketing and the Poe Family Distinguished Faculty Fellow. He earned his Ph.D. and MBA from the Michael G. Foster School of Business at the University of Washington.  He did his undergraduate studies at The Wharton School at the University of Pennsylvania. Justin's academic research focuses on how people express their identities through their consumption behaviors.  He is particularly interested in the unconscious effects of social and marketing factors on attitude and behavior.  Justin's research has recently been published in Journal of Consumer Research and Journal of Consumer Psychology. His work was profiled in UM's Vision Magazine and has been convered by media outlets such as Sports Illustrated, ESPN, The Washington Post, and Business Insider.  Justin is also creator and host of the College of Business podcast, A New Angle.

Prior to his doctoral studies, Justin worked as a bond trader with a specialty in hedging interest rate risk for mortgage banks. After leaving the trading floor, he worked as a collegiate rowing coach at both the University of Pennsylvania and Yale University.

When not teaching, doing research, or chasing his two daughters around, Justin is a competitive endurance athlete and brand ambassador for Patagonia.

Research Interests

Branding, identity, stereotypes and implicit bias, unconscious cognition

Selected Publications

Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.

Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.

Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.

Publications

Rinfret, Sara and Justin Angle (2020), "Experiential Learning Revisited: Lessons from a Student-led Public Opinion Polling Class," PS: Political Science and Politics, July, 542-546.

Lubeck, Alice, Alex Metcalf, Justin Angle, Laurie Yung and Crystal Beckwith (2019) “Collective Factors Drive Individual Invasive Species Control Behaviors: Evidence From Private Lands in Montana, USA,” Ecology & Society, 24(2): 32.

Metcalf, Alex, Justin Angle, Conor Phelan, B. Allyson Muth and James Finley (2019), “More ‘Bank’ for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency,” Social Marketing Quarterly, 25 (1), 26-39.

Jorgenson, Jake, Norma Nickerson, Douglas Dahlenberg, Justin W. Angle, Elizabeth Metcalf and Wayne Freimund (2018), “Measuring Visitor Experiences: Creating and Testing the Tourism Autobiographical Memory Scale,” Journal of Travel Research, 58 (4), 566-578.

Angle, Justin W., Sokiente Dagogo-Jack, Mark R. Forehand and Andrew Perkins (2017), “Activating Stereotypes With Brand Imagery: The Role of Viewer Political Identity,” Journal of Consumer Psychology, 27 (1), 84-90.

Angle, Justin W. and Mark R. Forehand (2016), "It's Not Us, It's You: How Threatening Self-Brand Association Leads to Brand Pursuit," International Journal of Research in Marketing, 33 (1), page 183-197.

Cunha, Marcus, Mark R. Forehand and Justin W. Angle (2015), “Riding Coattails: How Co-branding Helps Versus Hurts Less-known Brands," Journal of Consumer Research, 41 (February), page 1284-97.

Austin, C. Graham and Justin W. Angle (2014), “50 Shades of Grey: Ancenstral Consumption and Conceptual Compromise”, in NA –     Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.

Home Department

Management and Marketing (College of Business)

Area of Expertise

Consumer behavior; Branding; Implicit bias